Podimo
Fan engagement beyond listening
User Research: Estelle van Ravestyn
Co-creation was chosen because the answer isn’t in behavioral data. It’s in the moments, motivations, and unmet needs that sit behind how people engage with content.
INTRODUCTION
Hello, I’m Estelle.
Originally from Antwerp, Belgium 🇧🇪, and now based in Stockholm, Sweden 🇸🇪. Design background → evolved into a Senior User Researcher. Specialization: Bridging mixed method research, product strategy and design.
Selected work
01
Hands-on user research projects
Spotify
Queue on TV
User Research: Estelle van Ravestyn
The Queue is not available on the Spotify TV app. Building this would take several engineering months — is it worth the investment, and if so, what should the team focus on?
Soundtrap
Activation study
User Research: Estelle van Ravestyn
Quantitative activation segmentation analysis and qualitative remote, in-depth user interviews, to uncover why new users’ activation declines in the studio.
02
AI & Research Ops
Podimo
AI skills, toolkits and repositories
Built and maintained
Recently established AI skills, toolkits and repositories (ex. GitLab & Claude Code, NotebookLM for Quant/Qual insight repository) to fast track analysis processes, insight delivery and scaling Research Operations.
Spotify
Democratizing unmoderated usability training for designers
Designed and ran the training
Empower designers to organise usability testing themselves to speed process & catch low hanging fruit insights right during the design process already.
03
Sideproject
FOUNDER
Participant Pal
Self-initiated, built solo
One workflow for participant recruitment, instead of jumping between analytics tools, user databases, email, calendars, scheduling platforms, spreadsheets and note-taking tools.
Contact information
Questions? Happy to meet and chat!
evanravestyn@gmail.com · Linkedin
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